Sparksheet: The Top Findings From Our April Report

Tesla is the only EV brand with net negative consumer perception—and it’s getting worse. Despite leading in sales, Tesla now holds a net favorability score of -7%, with 39% of Americans reporting a negative view of the brand.

Motor Labs: Tesla’s Image Decline: The Only EV Brand in the Negative

According to the recent Electric Vehicle Intelligence Report (EVIR), which surveyed 8,000 American consumers, Tesla is the only electric vehicle brand with an overall negative perception. A worrying fact that highlights how the deterioration of the company’s image has significantly accelerated in the last six months, in contrast to the stability of perception of other […]

Input Mag: Not only in Denmark: Tesla plummets in American image survey

According to the report, the manufacturer not only has the worst brand image among those surveyed – it is also the only brand with an overall negative reputation. Only 32% of participants have a positive impression of Tesla, while 39% view the company negatively. This gives a net score of -7%, which places Tesla below […]

Trending Topics: Tesla is the only electric car brand with a negative image

According to the EVIR, only 32% of respondents have a “very” or “somewhat” positive view of Tesla, while 39% expressed a “very” or “somewhat” negative attitude. This results in a net score of -7%, making Tesla the only brand with a negative overall rating. Particularly striking is the negative perception across all income brackets, regions, […]

Charging The Future: Market Insights & Analysis

EVIR surveyed more than 8,000 consumers, weighted by education, race, gender, age, income, and vote history, to uncover the truths behind what’s powering or stalling the EV transition.